Logo design trends 2026
Kill me now. I usually sell against trendy designs. Why? Because by definition they don’t last. I prefer to make “Logos that Last”. It’s sort of a catch phrase.
Lee DeanBlog
Lee Dean
How to choose a logo designer
Well, ahem, start with this one. But if you are still on the fence, I understand. Start with aesthetic. Look at the prospective logo designer’s portfolio.
Lee Dean
Logo design ideas
I am often asked, what is your process for coming up with ideas? This is for logos in particular, but it can also be applied to graphic design.
Lee Dean
What is Brand Equity?
Is a company with brand equity more valuable than an unknown startup? Does it have actual value? Yes, it has actual value.
Lee Dean
Logo Hammer does AI
What would this website sound like if Artificial Intelligence wrote it instead of me? TechBridge Digital LLC provided the answer!
Lee Dean
Should we use abbreviations for our company name?
My short answer is no, unless you have millions to spend on target penetration. This article explains it fairly well, from B2B Marketing: “To abbreviate your company name, or not to. That is the branding question.”
Lee Dean
Glossary
You can find these items on the internet, but here they are collected on a single page for you—and written in plain English.
Lee Dean
Line Extension Branding
What’s the difference between line extension and brand extension? Let’s take a broader view on the consumer side, as the examples are easier to understand.
Lee Dean
What should a logo designer give you?
Not a cat. Or in this case, an ocelot. A logo designer should give you great ideas for one thing. Our minimum is three different concepts, with typically many iterations of those.
Lee Dean
How to get my business logo?
You put the hammer down! That’s right, the Logo Hammer. So, you’ve come to the right place. We’ve been creating logos for quite a while.
Lee Dean
Brand on a budget?
Do you need a brand identity design? Answer: We make it affordable. If you bought a logo, you are already on your way.
Lee Dean
Creative Process
What to expect. How does it work? You’ve made business critical decisions, and now you’re ready to go to market, or upgrade your look. You need an identity fast, but it was the last thing on your list.
Lee Dean
Is $500 too much?
Find out what is fair. It depends. Our cost for a typical small business logo is $499. The range is anywhere from 0 to thousands of dollars.
Lee Dean
Pay for a Logo?
We talk about why it is definitely worth paying for. Obviously, we think so. What does it cost? Consider the worth of a logo like Apple’s.
Lee Dean
Hire a designer?
Answer: Yes, hire a designer...Me. You will find lots of free DIY logo services. Mostly you’ll get a clip art logo from a database, which everyone else has access to.
Lee Dean
Logo Cost?
Our cost for a typical small business logo is $499. The range is anywhere from 0 to thousands of dollars. Don’t pay zero. Seriously.
Lee Dean