Logo design pricing
Affordable logo design from $499
Logo packages
We know this is a competitive space, so we have kept our prices low for the quality we provide. It is common for us to put in more hours than are billed. As A.I. comes on, and larger companies offer logos for free, quality becomes even more important. As you might expect, we have opinions about the competitive arena. See our blog for specifics.
Basic $499 | Standard $699 | Premium $999 | |
|---|---|---|---|
| Concepts | 3 distinct | 4 distinct | 5 distinct |
| Includes | Logo only | Logo only | Logo & slogan |
| Color versions | Full color, B&W, white type | + spot color | + spot color |
| Orientation | Horizontal & vertical | Horizontal & vertical | Horizontal & vertical |
| Modification rounds | 2 | 3 | 4 |
| File formats | .eps .ai .png .svg | .eps .ai .png .svg | .eps .ai .png .svg .jpg .pdf |
| Get started | |||
Further rounds of changes will be billed time and materials at the rate of $75/hour with a one hour minimum. Prices can vary based on client input.
Concepts defined:
We furnish separate ideas, each different from the other. The degree of difference can vary. The number of concepts guaranteed is a minimum. It is normal in the concept stage for one idea to generate more ideas, and we provide them at no additional fee. Obviously, we self-edit, and less appropriate ideas are discarded prior to presentation. These concepts always begin in the black and white format, as color can be a distraction at this stage.
Color variations defined:
We always include a minimum full color, all black, and all white, and color with white type versions. These are then followed by format versions, explained below.
Orientation defined:
Typically, this means a horizontal (landscape) version and a vertical (portrait) version. In some cases, it is not necessary. Some logos are square, so only a single configuration is needed.
Rounds defined:
A round is a series of designs; typically, each sent as a pdf via email. The initial round will include the various concepts, and with client input will narrow, successively, to the final black and white choice. The rounds vary with the package chosen. We do allow a lot of latitude, depending on input.
Formats defined:
These are the practical electronic variations, usually recognized by their extensions. For example, most people know what a JPEG is, with the extension “.jpg”.
Formats normally include “.eps” for offset printing and web development, “.png” and “.svg” for Microsoft products like Word and PowerPoint.
We also include a native Illustrator “.ai” for video purposes. These four formats have transparency capability, in other words, the space surrounding the logo will NOT show up as an opaque white rectangle. This allows the background on which the logo sits to be seen.
We will provide JPEGs and PDFs in the Premium package if requested, but not for white versions, as it will be invisible on an opaque white background.
Further rounds of changes will be billed time and materials at the rate of $75/hour with a one hour minimum.
To increase efficiency, we can provide a logo questionnaire to incorporate certain preferences, if any.
Brand style guide pricing
Affordable branding from $300
Brand style guide/kit
Following hard on the heels of a logo design, most want to jump right to the website as the next project. However, hold your horses. You really need a brand guide to inform all your marketing tools, including the website. A brand guide will guide what the website will looks like, but also all your pieces—from email signatures, to tone of voice, to print brochures and so on. That said, if we have designed your logo and brand guide, it makes sense for us to create the website as well, right? The brand guide and website can be created at the same time.
Some companies like to add an application like a business card (usually for an additional cost) to see how the logo will look in the real world. Then, a card design can easily convert to a real card mechanical to be sent to the printer of your choice. Pow! Hammered again!
Basic $300 | Standard $450 | Deluxe $650 | Premium $1,350 | |
|---|---|---|---|---|
| Pages | 1 | 2 | 10 | 21 |
| Logo rules & use | Yes | Yes | Yes | Yes |
| Color palette | Yes | Yes | Yes | Yes |
| Typography | Yes | Yes | Yes | Yes |
| Format tips | Yes | Yes | Yes | Yes |
| Motif | None | Yes | Yes | Yes |
| Photography | None | None | Yes | Yes |
| Tone of voice | None | None | None | Yes |
| Applications | 0 | 1 | 3 | 6 |
| Example | B2Quantum | TechBridge | MindSpeak | Vertical |
| Deliverable | ||||
| Get started | ||||
Further rounds of changes will be billed time and materials at the rate of $75/hour with a one hour minimum. Prices can vary based on client input.
Applications defined:
These are visual examples of how the logo is applied to a specific deliverable, such as a business card, one sheet/flyer/sales sheet/insert, or ad specialties, etc.
Motif defined:
A motif(s) for the brand can vary widely. Motifs can be merely decorative, but we prefer that they help shape the brand or brand message. One example is the TechBridge circuit motif. It implies connection and technology. On an international level, Adidas had many 3-stripe logos lock up with the wordmark or name, but the 3 stripes on their products are a motif.
Rounds defined:
A round is a series of changes; typically, each sent as a pdf via email. The initial round will include the various brand items, and with client input will narrow, successively, to the final book. The rounds vary with the package chosen. We do allow a lot of latitude, depending on input.
Website pricing
Affordable websites from $999
The website can be developed concurrently with the brand guide, as mentioned above. There are several ways to approach website development. We like to use templates, such as provided by Wix or Squarespace because they are hard to break. They can be customized to avoid looking like a template. However, if you need something highly transactional or a custom function(s), we can take in the parameters to give you a custom quote.
Basic $999 | Standard $2,500 | Deluxe $5,500 | Premium Call | |
|---|---|---|---|---|
| Pages | ~9 | 14 | 11 + blog | None |
| Type | Electronic brochure | Catalog* | Multi-image | Custom |
| Transactions | Non-transactional | Simple PayPal | Transactional | Custom |
| Example | blackbirdwindows.com | fpfmoulding.com | logohammer.com | techbridge.dev |
| Hosting | Transfer included | Transfer included | Custom React | Custom React |
| SEO | None | Minimal | Custom | Custom |
| Content | Client-furnished | Client-furnished | Client + editing | Writing per creative brief |
| Get started | ||||
Further rounds of changes will be billed time and materials at the rate of $75/hour with a one hour minimum. Prices can vary based on client input.
* Retouching product images beyond a quantity of 20 would have to be negotiated per image.
Electronic brochure defined:
This is a simple, minimal web presence. It includes a contact form, links to social media accounts, galleries of images, FAQ, and required pages such as privacy, governance, legal requirements.
Terms & Conditions
Terms:
50% up front on logos and design work, balance due on delivery of completed project. No exceptions. Net 30 accounts may be established after the first job is paid in full, at the discretion of the firm.
After concepts have been presented, and no response has been received to further the project, a final invoice will be issued at the end of thirty days, starting from the presentation date.
Conditions:
The fees charged by Logo Hammer are not contingent on changes of mind by the client but are based on the time spent on the project. Therefore, if a client is dissatisfied for any reason, Logo Hammer will make its best attempts to deliver a product acceptable to the client. Regardless of the outcome, the fee is still due. If during the process of the project, a client wishes to engage another design firm, the fee owed to Logo Hammer is still due and in effect. The bulk of the time spent on the project is in the creative and design phase, the time spent on final mechanical art is a small percentage. This is why the fees are still due.
Fixed-price projects:
Regarding fixed-price projects, they are based on an estimate of hours. Generally, those hours are in turn, based on similar past jobs. As such, there is a finite amount of time that can be applied to fixed-price projects. You will find us quite flexible—hopefully generous—on how this is applied. There is always room for negotiation. The only real boundary would be endless changes. No one can operate a fixed-price project without limitation and expect to have any profits left.
Once the estimated time is close to being used, we will alert you, far enough in advance, to plan on how best to proceed. You may choose to eliminate certain aspects of a job. You may choose to proceed on an hourly basis.
Most of our jobs are hourly. We have a published rate of $75/hr. which has not changed in years, despite many changes in the economy. We do some jobs at a lower rate, depending on the circumstances. Do not hesitate to ask. We would rather keep our clients than alienate them or ask more than they can really afford.
Payment:
PayPal is the preferred method. Credit cards are accepted only through PayPal or Thumbtack at this time. PayPal’s fees will be added to your invoice.
If you already have a PayPal account, you can use PayPal’s “send money” feature and avoid the fee. We do NOT accept payment through QuickBooks.
Pull the trigger! Or should we say, “nail it!”?
Send the deposit via PayPal.