
Glossary
You can find these items on the internet, but here they are collected on a single page for you—and written in plain English.
8/28/2025Read more →
Found 4 articles tagged with "Concept"

You can find these items on the internet, but here they are collected on a single page for you—and written in plain English.

I am often asked, what is your process for coming up with ideas? This is for logos in particular, but it can also be applied to graphic design.

Kill me now. I usually sell against trendy designs. Why? Because by definition they don’t last. I prefer to make “Logos that Last”. It’s sort of a catch phrase.

Not a cat. Or in this case, an ocelot. A logo designer should give you great ideas for one thing. Our minimum is three different concepts, with typically many iterations of those.