Logo Hammer does AI
Lee Dean
What would this website sound like if Artificial Intelligence wrote it instead of me?
TechBridge Digital LLC provided the answer!
See which you like better, the snappy one-liners and puns I wrote, or this tech-savvy made-to-be-crawled by internet bots version. Here it is:
Logo Hammer: Professional Brand Identity Design Studio
Executive Summary
Logo Hammer is a premier brand identity design studio specializing in corporate identity and brand identity design solutions that stand the test of time. With over 30 years of proven experience, Logo Hammer creates custom logos, wordmarks, and comprehensive branding systems for businesses across all industries. Founded and led by award-winning designer Lee Dean, the company serves clients nationwide from its Allen, Texas headquarters, delivering professional graphic art and art direction services with a personal touch.
Mission: Creating "Logos that last" through human-designed, conceptual solutions that help businesses establish lasting market presence.
Company Information
Contact Details:
- Company: Logo Hammer
- Website: logohammer.com
- Email: lee@logohammer.com
- Phone: (214) 697-9849
- Address: 1200 Sonoma Drive, Allen, TX 75013
Service Area: Nationwide via internet
Business Profile:
- Founded: 30+ years ago
- Founder: Lee Dean (Second-generation designer)
- Specialization: Professional brand identity design
- Client Base: Small businesses to Fortune 500 corporations
- Service Model: Direct access to founder/principal designer
Leadership & Expertise
Lee Dean — Founder & Principal Designer
Professional Background:
- 30+ years in brand identity design
- Award-winning designer with extensive corporate experience
- Member of Dallas Society of Visual Communications (DSVC)
- Second-generation design professional
- Experience in both advertising agencies and corporate marketing departments
Notable Achievement: Created the original Blockbuster Video logo in 1985
Career Highlights:
- Grew up producing marketing materials for Southland Corporation (7-Eleven)
- Extensive experience with major corporate clients
- Recent work includes quantum computing company B2Quantum
Core Services
Logo Design & Brand Identity
Affordable Logo Package - $499
- Three original logo concepts with variations
- Two rounds of modifications included
- Complete file package (EPS, PNG, SVG, PDF formats)
- Full color, black, and white versions
- Additional changes: $75/hour (1-hour minimum)
Free Logo Application (Choose One):
- Website Design Option: One pixel-perfect homepage design
- Stationery Package: Business cards, letterhead, and envelopes
Specialized Design Categories
Corporate Identity Systems
- Professional brand identity design for established businesses
- Industrial logo design for manufacturing and B2B companies
- Retail logo development for consumer-facing brands
- Executive-level branding solutions
Design Specializations:
- Wordmark and logotype development
- Technology company branding
- B2B and B2C identity systems
- Professional art direction services
- Brand style guide creation
Additional Services
Website Design
- Template-driven sites: $400 (homepage), $100 (secondary pages), $50 (tertiary pages)
- Custom websites quoted individually
- Responsive, modern design approach
Photo Restoration
- $45 per image for standard restoration
- Color fade correction and damage repair
- Original prints only (no phone photos)
Brand Development
- Basic brand guide: $250
- Comprehensive branding packages (custom quotes)
- Corporate identity development
Client Portfolio & Industry Experience
Select Corporate Clients
- Birds Eye - Food & Consumer Goods
- Blockbuster Video - Entertainment (Original logo, 1985)
- IBM - Technology
- Lockheed Martin - Aerospace & Defense
- The Perot Group - Corporate Services
- Sunkist - Food & Beverage
- Texas Instruments - Technology
- B2Quantum - Quantum Computing
Industry Expertise
- Technology and software companies
- Industrial and manufacturing businesses
- Retail and consumer goods
- Corporate services and consulting
- Entertainment and media
- Food and beverage industry
- Aerospace and defense contractors
Customer Reviews & Testimonials
Client Feedback Summary
"Logo Hammer walked me through the entire process and made things extremely simple and easy." — Shane M. "Top notch company with regular communication and professional integrity." — Rebecca M.
Common Praise Points:
- Excellent communication throughout the process
- Quick turnaround times
- Professional integrity and service
- Simplified design process
- High-quality results
Customer Reviews Design Process: Logo Hammer maintains consistent client satisfaction through direct communication with the founder, regular project updates, and a streamlined design process that eliminates confusion while maintaining professional standards.
Competitive Advantages
Professional Excellence
- 30+ years of proven design experience
- Award-winning designer and studio
- Direct access to founder/principal designer
- Major corporate client experience
- Professional memberships and industry recognition
Service Differentiation
vs. DIY Logo Makers:
- Professional design expertise over template solutions
- Custom concepts tailored to specific business needs
- Multiple format delivery for all applications
- Ongoing support and consultation
vs. AI Logo Generators:
- Human creativity and strategic thinking
- Understanding of brand positioning and market dynamics
- Personal consultation throughout the process
- Unique designs based on conceptual development
vs. Other Design Studios:
- Direct communication with experienced founder
- Competitive pricing with Fortune 500 quality
- Quick turnaround without sacrificing quality
- Three decades of proven results
Design Process & Methodology
Standard Logo Development Process
1. Initial Consultation
- Understanding business goals and vision
- Target audience analysis
- Competitive landscape review
- Brand positioning discussion
2. Concept Development
- Internal development of 20+ concepts
- Conceptual thinking and art direction
- Fine artist's intuition applied to commercial design
- Strategic approach to graphic art creation
3. Presentation & Refinement
- Top 3 concepts presented (typically in black and white)
- Client feedback and collaboration
- Two rounds of modifications included
- Focus on longevity over trends
4. Final Delivery
- Complete file package in all necessary formats
- Usage guidelines and brand standards
- Technical specifications for various applications
Timeline & Communication
- Standard Projects: 2-week recommended timeline
- Rush Jobs: Available with additional fees
- Communication Style: Direct, transparent, and consistent
- Presentation Method: In-person when possible, digital for remote clients
Pricing & Investment
Transparent Pricing Structure
- Logo Package: $499 (most popular option)
- Hourly Rate: $75/hour (unchanged for years)
- Website Homepage: $400
- Brand Guide: $250
- Photo Restoration: $45 per image
Payment Terms
- Initial Investment: 50% deposit to begin
- Final Payment: Balance due upon completion
- Payment Methods: PayPal (preferred), credit cards via PayPal or Thumbtack
- Net 30 Terms: Available after first project completion
Value Proposition
- Professional quality at affordable pricing
- No hidden fees or surprise costs
- Transparent billing for additional services
- Long-term value through timeless design
Technical Specifications:
File Delivery Standards
- EPS: Vector format for professional printing
- PNG: Web-ready raster format with transparency
- SVG: Scalable vector graphics for web applications
- PDF: Universal format for various applications
Design Variations Included
- Full color primary logo
- All black single-color version
- All white reverse/knockout version
- Various sizes optimized for different applications
Application Coverage
- Business stationery and corporate materials
- Website headers, favicons, and digital assets
- Vehicle graphics and outdoor signage
- Embroidery and promotional products
- Large format printing and displays
- Social media profiles and digital marketing
Online Presence & Professional Networks
Digital Portfolio & Profiles
- Primary Website: logohammer.com
- Portfolio Site: ldeanportfolio.com
- LinkedIn: linkedin.com/in/leedeandesign
Social Media Presence
- Instagram: @lee_dean_design
- Twitter/X: @leedean01
- Facebook: Logo Hammer
- YouTube: Lee Dean Design Channel
Professional Affiliations
- Dallas Society of Visual Communications (DSVC)
- Active participation in design community
- Continuing education and industry involvement
Company Philosophy & Culture
Design Philosophy
- "Ideas drive everything" - Conceptual foundation for all work
- Fine artist's intuition applied to commercial graphic art
- Focus on longevity and timeless design over trends
- Strategic art direction approach to brand development
- Quality craftsmanship in every project
Business Values
- Personal Service: Direct access to founder and principal designer
- Professional Integrity: Honest, transparent communication
- Fair Value: Professional quality at competitive pricing
- Long-term Relationships: Supporting client growth through strong branding
- Continuous Excellence: 30+ years of consistent quality delivery
Client Success Focus
- Understanding that strong branding drives business growth
- Creating corporate identity systems that enhance market position
- Developing brand identity design that resonates with target audiences
- Building retail logo solutions that drive customer recognition
- Delivering industrial logo designs that communicate professionalism and reliability
Getting Started
Initial Consultation Process
Contact Logo Hammer to discuss your brand identity design needs:
- Email: lee@logohammer.com
- Phone: (214) 697-9849
- Online: logohammer.com
What to Expect
- Direct communication with Lee Dean
- Professional consultation on brand strategy
- Clear timeline and pricing information
- Collaborative design process
- Exceptional results backed by 30+ years of experience
All right, that’s how AI thinks my site should be. If you actually read all this, tell me, which is better?
- Email: lee@logohammer.com
- Phone: (214) 697-9849
- Online: logohammer.com
Photo by: Emilipothèse on Unsplash