
Creative Process
What to expect. How does it work? You’ve made business critical decisions, and now you’re ready to go to market, or upgrade your look. You need an identity fast, but it was the last thing on your list.
6/8/2025Read more →
Found 3 articles tagged with "Logotype"

What to expect. How does it work? You’ve made business critical decisions, and now you’re ready to go to market, or upgrade your look. You need an identity fast, but it was the last thing on your list.

I am often asked, what is your process for coming up with ideas? This is for logos in particular, but it can also be applied to graphic design.

Kill me now. I usually sell against trendy designs. Why? Because by definition they don’t last. I prefer to make “Logos that Last”. It’s sort of a catch phrase.